Peter J. Nadler

Real Estate Marketing and Technology

Peter.Nadler@gmail.com
(407) 920-8905
LinkedIn

Introduction

Professional Profile

18+  years of success overseeing marketing, advertising and technology for large real estate companies while effectively utilizing tools and technology of global real estate brands.

Recent Work

Recent Jobs

March 2014 – Current

Vice President of Marketing and Communications

RE/MAX 200 Realty, RE/MAX Town & Country Realty, Leading Edge Title, FBC Mortgage JV

  • Built and manage marketing department to provide marketing and branding services as a brokerage profit center offering high-quality, affordable materials and campaigns.
  • Marketing and technology support for in-house Title company capturing over 70% of in-house business from real estate company.
  • Cultivating joint venture with FBC Mortgage to satisfy marketing agreement and promote mortgage services to real estate associates.
  • Recruiting campaigns providing prospects to office managers adding several experienced and newly licensed associates.

May 2013 – March 2014

Marketing Director

Prudential (Berkshire Hathaway Home Services) Results Realty

  • Assisted brokerage with 5 branch offices and 200 associates transition marketing, advertising and franchise technology from Prudential Realty to Berkshire Hathaway Home Services.
  • Created a menu of marketing services promoted to inside sales associates and advertised to recruiting prospects. Managed administrative team to complete requested projects as a profit center for the company.
  • Consulted on systems and technology for large scale REO and Hedge Fund operation center within the brokerage evaluating and representing hundreds of institutional transactions per month.

January 2004 – May 2013

Marketing and Technology Manager

Century 21 Real Estate Professionals

  • Integral in growth from a single office of 50 associates to 5 locations with 200 associates by creating marketing and support programs attractive to new and experienced associates, then effectively marketing company value to recruiting prospects.
  • Chosen as 1 of 10 technology directors to beta test LeadRouter and provide feedback crucial to the program’s success in the Realogy network.
  • Improved visibility of property management division helping to obtain over 500 residential management accounts.
  • Created a preferred vendor program for maintenance and repairs of managed property producing $10K monthly revenue and additional exposure for brokerage.

November 1999 – January 2004

Marketing and Facilities Manager

Signature Realty Better Homes & Gardens (GMAC Real Estate)

  • Assisted Broker-Owners with the opening of 9 office locations.  Evaluating office space, working with landlords, architects and contractors for build outs.  Negotiating voice/data/technology services and equipment as well as furniture and fixtures.
  • Public relations, press release and media campaigns drawing attention to new locations. Presenting brand and company value to new and experienced recruiting prospects growing to over 250 associates.
  • Adopting industry and franchise technology in it’s beginning phases to create simplified training for our team pushing us ahead of competition in online marketing and lead generation.

Skills

  • Brokerage Marketing Support
  • Agent Marketing Support
  • Sales Associate Recruiting
  • Title Company Partnerships
  • Direct Mail Campaigns [ read more ]
  • Web Development [ read more ]
  • Third Party CMS/CRM Platforms
  • New Construction Projects
  • Real Estate Franchise Tools
  • Agent Training and Development
  • Public Relations and Social Media
  • Organic SEO Techniques
  • Paid Search Placement Campaigns
  • Print Marketing Collateral
  • Writing Unique Content
  • Brand and Identity Standards

Education

1993 – 1996

Saint Petersburg College

Associate in Science Degree in Business Technology

2000 – 2002

New Horizons Technology Training

  • Adobe Product Suite
  • WordPress
  • PHP
  • CSS

Certifications

  • CIW (Certified Internet Webmaster) Master Designer
  • CompTIA A+ Certified Computer Technician
  • CompTIA Network+ Certified Computer Technician
  • IMSD (Internet Marketing Specialist Designation)
  • Licensed Florida Real Estate Salesperson since 1998

Recognition

  • 2007 Century 21 Staff Person of the Year
  • 2006 Florida Realtor Magaine Top Ten Company Website
  • 2002 GMAC Real Estate ‘Best of Show’ First Place for Internet Advertising and Marketing
  • 2002 GMAC Real Estate ‘Best of Show’ First Place for Sales Associate Recruiting

References

Doug and Ginger Atkins

We were unable to find the high quality marketing and branding assistance we needed to develop our identity and campaigns at any other real estate office or marketing agency.  Peter prepared a consistent branding identity and marketing plan with us and worked through as many revisions as needed until we were 100% happy.  We now have a uniform and consistent presence online as well as all collateral materials such as Every Door Direct Mail postcards, business cards, thank you cards and magazine ads.

Doug and Ginger AtkinsRE/MAX Town & Country (321) 277-2757 email
CNE, SFR, CDPE, Member Institute for Luxury Home Marketing
© Copyright - Peter J. Nadler